Instead, why not look at your community – your fans, friends, and followers– and find ways to collaborate. We joined Taylor Loren, Head of Marketing at Later, and together devised 10 smart tactics you can use to seriously increase your Instagram engagement. Now that you have some ideas on how to promote your account, why not develop a plan? Choose one or a few of these strategies and a time frame, set some quantifiable goals, and see the tangible benefits. …all of which make up quality and useful content, ensuring the implementation of strategy #9 above. A verified badge tells users that you're, in Instagram's words, "the authentic presence of a notable public figure, celebrity, global brand or entity it represents".
That way, Instagram users won’t get lost searching for the product you were highlighting in your Instagram post. Read more about buy instagram followers here. Just make sure to promptly follow through with providing a high-quality digital product. Even if it’s free, they should feel like they’re receiving something valuable, something that could otherwise be a paid product. Providing you with their email address gets you the opportunity to take your followers off Instagram to your mailing list, something more secure that you own. Remember, Instagram owns your account and it can technically go down at any time .
Many times the numbers of active followers are fairly consistent day to day, but keeping an eye on this will give you a better idea of when to push your content live. When using hashtags, you’ll want to include 6-10 relevant tags, that are not oversaturated but commonly used amongst other users. Create a nice mix and change up the hashtags for each post, so you don’t appear as spam and get flagged by Instagram. Additionally, hashtags can represent movements, campaigns, brands, events, and more. Followers engage with hashtags, so if you want to get views, reach and engagement implementing a hashtag strategy is crucial.
InVideo’s Instagram Video editor to convert your IG Lives into other video formats that continue bringing engagement to your posts. Reels, Instagram Live’s unedited stream allows the audience to witness the authentic and humane side of your business. It also helps you interact with your audience in real-time, which helps you build a strong connection and gain valuable insight and feedback from them. Whether you’re building up to a product reveal or simply giving a tutorial, remind your audience why they should keep watching. Let followers know the time of your Live broadcast to increase your reach. The key thing to remember with giveaways is that you’re doing it for marketing purposes.
If you’re looking for more tips to manage your entire Instagram strategy from paid to organic, check out our comprehensive guide to Instagram marketing strategy. While this tactic requires some capital to put behind it, there are plenty of reasons for brands to try it out. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. Keeping up with Instagram means staying active and on top of its latest features.